Overview
Pizzeria Diavolo is a local pizzeria that seeks to develop an app for fast and efficient ordering of customizable pizzas.
Problem statement
The challenge was to create an application that will allow users to order a customized pizza in under 3 minutes.
Deliverable: 5 min video presentation of low-fi prototype
Process and key insights: Loom link
5 min video presentation
Lessons Learned
"I improved my ability to summarize and articulate key UX research insights within a 5-minute video format."
UX Methodology
Moderated remote interview - Empathy Map - Journey Map - Competitor analysis - User Flow - Paper Prototypes - User test - Final Paper Prototypes – Video Presentation
Moderated Interview
45 min semi-structured
User Flow
Wireframes
Final recommendations
1.- Use genuine visuals in onboarding for better user engagement.
2.- Adopt a friendly, personal tone to deeply connect with users.
3.- Use clear visuals to guide and reassure users through processes.
4.- Offer straightforward, easy-to-use rewards.
5.-Communicate during delivery to reduce user anxiety.
