Overview
Freshly Chopped, wants to update their app to include ingredient delivery while maintaining its fresh food brand identity. They need expert advice on the best implementation.
Problem statement
The project aims to solve the problem of customers struggling to conveniently find and purchase the right ingredients for home-cooked meals.
Scope
To create a medium fidelity prototype, based on research and deliver a 7 min presentation to stakeholders.
Team
Antonio Garcia, Esther Li, Shriya Kattoju.
Timeline
Two weeks.
Methodology
Analysis of data provided, Competitor Analysis, Persona creation, Storyboards, How might we questions, User Flows, Low fidelity wireframes, User testing, Medium fidelity wireframes, Client presentation.
Tools
Figma, Figjam, Google Workspace, Slack, Trello, Zoom.
Final Prototype
1 Onboarding flow - 2 Delivery Flow - 3 Community & Events
Data Provided
23.2% returning visitors - goal: 40%
Users enjoy bookmark feature the most
Competitor Analysis
Meet Véronique, our persona
Her core needs are:
- Eating sustainable and seasonal
- Supporting local business
- Reducing carbon footprint
- Optimizing nutrition and health
- Cooking for a family with kids
- Community Involvement
- Sustainable learning
Storyboards
How might we questions
Low fidelity wireframes
Medium fidelity wireframes
