Originally from Mexico, settled in Montréal. Fluent in English and French.
I have a background in Industrial design, entrepreneurship, and sustainable development. I was raised across 14 cities and 5 countries, with a father who's an astrophysicist and a mother who's an artist.
These experiences fostered my innate curiosity and desire to understand science, artistic expression, and the nuances of human behaviour across various cultures and environments.
I’m driven by how humans interact with products and technology, the collective challenges we encounter, and the opportunities that human-centered design brings towards positive change.
Besides design, I’m a devoted father discovering life’s journey with my two daughters Ana & Mila and my wife Linda. I play competitive soccer, and work in my own commitment of personal development.
Experience
Équipe Nutrition (Montréal)
Product Designer 2023-2024
Project: Dossiers SaaS B2B Onboarding UX
CoCréa Studio (Montreal)
Co-founder & UX / Product Designer - 2017-2023
Clients: Autosar, City of Montreal, Plank Design, Gsoft, Frenchly.
Ariel Rojo Design Studio (Mexico City)
Product Designer - 2008 -2012
Clients: Steelcase, Microsoft, Bain & Company, Kikkerland, HP, MoMa Store, Starbucks.
DEMAKERSVAN Dutch Design House (Rotterdam)
Product designer - 2010
Project: Virtue of Blue Chandelier. Exhibited at Blain Southern London.
Presently part of the collection of Corning Museum of Glass, NYC.
Entrepreneurship
Founder & Product Designer 2016-Present - Instagram
Education
Concordia University
UX Certificate, Winter 2023-2024
University of Montreal
Specialized Graduate Diploma (D.E.S.S.), Sustainable Development (Design option) 2016
Art Center College of Design
Product Design, Fall 2007
University of Monterrey
Bachelor of Science, Industrial Design. 2007
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